Tag Archives: media

George Bernard Shaw allegedly once advised that if you are going to espouse radical ideas, you should wear a respectable suit. David Bond, director and protagonist of the new documentary film Project Wild Thing, clearly has no time for Shaw’s advice: at one point he appears in a huge squirrel costume, manically leafleting a shopping mall in an effort to switch uninterested consumers on to the joys of nature (a scene that crops up in the trailer at the end of this post).

Project Wild Thing, like Richard Louv’s book Last Child in the Woods and my own Sowing the Seeds report, takes up the challenge of reconnecting children with nature and the outdoors. At the start of the film Bond (channelling Pete, the longsuffering dad in the hit BBC sitcom Outnumbered) tries to pull his 3- and 5-year old kids away from their screens and go outside to play. Faced with stubborn resistance, he appoints himself Marketing Director of Nature to, in his words, “flog the benefits of nature to the public”. (And he really did – I blogged about one of his schemes last summer.)

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