If you want to be really sure of a change in social attitudes, wait until it is picked up by corporate advertising. With this maxim in mind, I was intrigued to see this new video from the global household products corporation Procter and Gamble.
About Rethinking Childhood
This website is managed by Tim Gill, an independent scholar and global advocate for children’s play and mobility. His work embraces writing, research, consultancy and public speaking.
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