If you want to be really sure of a change in social attitudes, wait until it is picked up by corporate advertising. With this maxim in mind, I was intrigued to see this new video from the global household products corporation Procter and Gamble.
About Rethinking Childhood
This website is managed by Tim Gill, an independent scholar and global advocate for children’s play and mobility. His work embraces writing, research, consultancy and public speaking.
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Recent posts
- Missed the launch events for ‘Urban Playground’? Watch again and read more here
- Announcing 2 launch events for ‘Urban Playground’
- A reminder of the significance of play in lockdown
- My new book ‘Urban Playground’: Sneak peek and seasonal discounted price
- A vibrant young city is building better neighbourhoods for early childhood. Can it sustain and broaden its impact?
- Covid-19 and children: what does the science tell us, and what does this mean as the lockdown is eased?
- Academics highlight children’s need for street play during lockdown
- UK Government action on children’s play during the coronavirus crisis
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- "Civil society is much more likely to have a sustained impact if it builds on the solid foundations of consensus-bu… twitter.com/i/web/status/1… 1 day ago
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