Tag Archives: Project Wild Thing

Returning to the Antipodes

I am heading back to Australia and New Zealand in around three weeks, and am pleased to share some reflections, along with my schedule.

My trip takes in a flying visit to Auckland, followed by a week in Adelaide, before finishing with another week in Queensland. I will be joined in QLD by David Bond (kindred spirit, documentary film-maker, star of Project Wild Thing and self-appointed Marketing Director of Nature). A full itinerary is at the end of this post.

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Is this film the tipping point for a more free-range childhood?

George Bernard Shaw allegedly once advised that if you are going to espouse radical ideas, you should wear a respectable suit. David Bond, director and protagonist of the new documentary film Project Wild Thing, clearly has no time for Shaw’s advice: at one point he appears in a huge squirrel costume, manically leafleting a shopping mall in an effort to switch uninterested consumers on to the joys of nature (a scene that crops up in the trailer at the end of this post).

Project Wild Thing, like Richard Louv’s book Last Child in the Woods and my own Sowing the Seeds report, takes up the challenge of reconnecting children with nature and the outdoors. At the start of the film Bond (channelling Pete, the longsuffering dad in the hit BBC sitcom Outnumbered) tries to pull his 3- and 5-year old kids away from their screens and go outside to play. Faced with stubborn resistance, he appoints himself Marketing Director of Nature to, in his words, “flog the benefits of nature to the public”. (And he really did – I blogged about one of his schemes last summer.)

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Can you match your screen time with wild time – and encourage children to do the same?

The movement to reconnect children with nature has just had a shot in the arm, with the launch yesterday of a new website and campaign to get 1 million children away from screens and out of doors. Called Project Wild Thing, the campaign is the brainchild of the film-makers Green Lions, along with supporters that include the National Trust, Play England, and food giant Arla.

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