In case you missed it, the richest person on earth earlier this week announced the world’s biggest fighting fund for the climate crisis. He has not said much about how that $10 billion will be spent. So in a rare display of immodesty, I am going to offer a proposal.
A couple of weeks ago the UK laundry brand Persil (known in many parts of the world as Omo) released a set of short videos called ‘Kids Today’. The aim is to give parents insights into the intrinsic value of play, using ‘point of view’ cameras to bring the viewer closer to the world as seen through children’s eyes. Here is the first, entitled ‘Play Face’.
Posted in Outdoor play, Risk, Urbanism
Tagged child-friendly cities, childhood, Corporate social responsibility, Persil, play, Risk, Unilever, video
Rethinking Childhood 