If you want to be really sure of a change in social attitudes, wait until it is picked up by corporate advertising. With this maxim in mind, I was intrigued to see this new video from the global household products corporation Procter and Gamble.
Posted in Child development, Learning, Risk
Tagged adventure, advertising, child development, corporates, media, outdoor adventure, Procter and Gamble, Risk, skiing, video
Yesterday’s Daily Mail ran a story about risk with a familiar headline: “Schoolchildren compensation claims for playground injuries running into millions, with thousands paid out for falling over or getting hit by a ball.” In fact, the headline was highly misleading, as the claims did not just cover playgrounds. Nonetheless, on the face of it some of the incidents – an eye injury from a ball, or a fall on snow and ice – suggest an over-reaction (though even here, the devil is in the detail). Whatever the truth about the level of claims, fear of litigation is a big driver of risk aversion around children’s play, as I know from my talks and workshops. So how should schools, councils, charities and businesses respond to this fear?
This post looks at fires, the value of fire in children’s play and learning, and the sometimes problematic attitudes and actions of the fire authorities. It starts with a personal anecdote. (Its timing on Bonfire Night is kind of coincidental, but kind of not.)
The call by Professor Dame Sally Davies, the Government’s top health advisor, for children to be given vitamin pills has kick-started another lively debate about the health of our nation’s children (this morning I switched on my radio to hear film-maker David ‘Project Wild Thing’ Bond flying the flag for nature, not pills, on BBC Five Live with Nicky Campbell). But that was just one media-friendly recommendation taken from 15 chapters and appendices of material. A closer look at the report shows a more thoughtful set of prescriptions, with some significant and positive messages about the value of outdoor play and the need for a balanced approach to risk. This post is a public service. Its aim is to relay some of the CMO’s messages, so that advocates for play and the outdoors can quickly find and make use of them.
I have been mulling over the series of events that I took part in whilst over here in Australia. What strikes me is the level of commitment, energy, enthusiasm, activity and progress that I have seen on this trip (my sixth tour of the country over the same number of years). I have a strong sense of something in the air: an opportunity moment. So in no particular order, I want to pay tribute to the following people: