Category Archives: Risk

On risk

Could this be the most play-literate PR video ever?

A couple of weeks ago the UK laundry brand Persil (known in many parts of the world as Omo) released a set of short videos called ‘Kids Today’. The aim is to give parents insights into the intrinsic value of play, using ‘point of view’ cameras to bring the viewer closer to the world as seen through children’s eyes. Here is the first, entitled ‘Play Face’.

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Corporate ad campaign embraces risk-taking by children

If you want to be really sure of a change in social attitudes, wait until it is picked up by corporate advertising. With this maxim in mind, I was intrigued to see this new video from the global household products corporation Procter and Gamble.

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Tackling the playground claim culture

Accident helpline adYesterday’s Daily Mail ran a story about risk with a familiar headline: “Schoolchildren compensation claims for playground injuries running into millions, with thousands paid out for falling over or getting hit by a ball.” In fact, the headline was highly misleading, as the claims did not just cover playgrounds. Nonetheless, on the face of it some of the incidents – an eye injury from a ball, or a fall on snow and ice – suggest an over-reaction (though even here, the devil is in the detail). Whatever the truth about the level of claims, fear of litigation is a big driver of risk aversion around children’s play, as I know from my talks and workshops. So how should schools, councils, charities and businesses respond to this fear?

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Child-on-child sexual violence: are the media – and the Children’s Commissioner – guilty of scaremongering?

Screengrab of Daily Telegraph websiteYesterday’s Daily Telegraph ran a story with a headline that was disturbing by any measure. It read “‘Chilling’ levels of child-on-child rape in Middle England.” The story takes its cue from the launch of three reports from the Children’s Commissioner for England, published yesterday as part of the agency’s wider inquiry into child sexual exploitation in gangs and groups.

It is hard to imagine a more disturbing crime than the sexual exploitation of children by other children. Moreover, it is plausible to argue – as the reports do – that the problem is at risk of being overshadowed by concerns about other forms of child sexual abuse. Nonetheless, the claim that such crimes are widespread is striking.

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Whose fire is it anyway?

Fire in churchyardThis post looks at fires, the value of fire in children’s play and learning, and the sometimes problematic attitudes and actions of the fire authorities. It starts with a personal anecdote. (Its timing on Bonfire Night is kind of coincidental, but kind of not.)

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Chief Medical Officer prescribes play and risk as well as pills

Sally DaviesThe call by Professor Dame Sally Davies, the Government’s top health advisor, for children to be given vitamin pills has kick-started another lively debate about the health of our nation’s children (this morning I switched on my radio to hear film-maker David ‘Project Wild Thing’ Bond flying the flag for nature, not pills, on BBC Five Live with Nicky Campbell). But that was just one media-friendly recommendation taken from 15 chapters and appendices of material. A closer look at the report shows a more thoughtful set of prescriptions, with some significant and positive messages about the value of outdoor play and the need for a balanced approach to risk. This post is a public service. Its aim is to relay some of the CMO’s messages, so that advocates for play and the outdoors can quickly find and make use of them.

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